Thursday, September 20, 2007

Location Beats Service for Big Box Giants

Although Lowe's ranks higher than Home Depot in product selection and customer service, Home Depot is where consumers spend more due to its store locations, says a new study by Consumer Specialists, a Germantown, TN, marketing research and consulting firm.
Interestingly, consumers spend money at both chains, no matter which they prefer. People who prefer Home Depot spent an average of $763 at Home Depot in the previous six months, while fans of Lowe's spent $454 at Home Depot stores during that period.
Over that span, Lowe's got an average $604 in spending from homeowners who prefer Lowe's, and an average of $322 from customers who actually prefer Home Depot.

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