Although Lowe's ranks higher than Home Depot in product selection and customer service, Home Depot is where consumers spend more due to its store locations, says a new study by Consumer Specialists, a Germantown, TN, marketing research and consulting firm.
Interestingly, consumers spend money at both chains, no matter which they prefer. People who prefer Home Depot spent an average of $763 at Home Depot in the previous six months, while fans of Lowe's spent $454 at Home Depot stores during that period.
Over that span, Lowe's got an average $604 in spending from homeowners who prefer Lowe's, and an average of $322 from customers who actually prefer Home Depot.
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