Thursday, November 15, 2007

J.D. Power: Extended Warranties Not Needed for Appliances

About 25% of consumers buying a major appliance also get an extended warranty, although appliance reliability seems to make that unneccessary, according to a new study by J.D. Powers & Associates.
The study measures customer satisfaction in nine segments of appliances: dishwashers; free-standing ranges; built-in cooktops and wall ovens; freezer-top refrigerators; side-by-side refrigerators; clothes washers; clothes dryers; over-the-range microwave ovens; and countertop microwave ovens. Customer satisfaction was measured based on performance in six factors: operational performance (including how well the appliance functions, noise level and energy efficiency); operational features (such as the number of settings available and appliance capacity); ease of use; styling and feel; price; and warranty.

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