Overall demand for decorative tile is forecast to increase 4.3% per year between now and 2011 to 4 billion square feet. Demand is dominated by flooring, which accounted for nearly four-fifths of total tile demand in 2006.
Porcelain will account for the strongest gains of any tile material through 2011, posting annual increases of 9.5%; ceramic tile will grow by 3.6% a year. Porcelain tile is more durable than ceramic tile, and it can be fired to resemble natural stone.
Those figures are courtesy of the 257-page study Decorative Tile, available for $4,500 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details, contact Corinne Gangloff at 440-684-9600.