Thursday, August 14, 2008

Kitchen and Bath Color Trends for 2009

A friend of ours, Denise Turner of Colorturners, who is a member of the Color Marketing Group, gives KBDeltaVee a look at color trends in kitchens and baths for 2009.

"The soft economy and plummeting housing market has definitely affected the 2009 color palette. Many manufacturers are sticking to the basics. They are reframing from wildly spinning the color wheel, for concern of generating possible non-sellable goods.
Consumers perceive neutrals as “safe purchases” because they are timeless classics, adding longevity to the product’s life.
Is it any wonder that earth inspired neutrals of browns, grays and greens continue to be the primary colors? These hues are safe and make us feel safe in turbulent times. Either standing alone or supporting brighter hues, these chic and luxurious subtle colors gave focus to form, texture and pattern with interplay of shadows and light.

YELLOW is moving in three directions. From an elegant gold, with formal antique influences, which has been with us for a couple years, to a vibrant yellow-orange and a new soft optimistic yellow that works as a neutral.
ORANGE is slightly losing some of its brown cast of previous years, to a more vibrant, playful hue. Deep corals are gaining in popularity and are being used in to add pop other color families. Terra cottas continue to be best sellers in many products.
RED & PINK swing from yellow-based reds to blue-based reds. They include a spicy yellow-based red, a highly saturated orange-based red and a powerful blue-based-pink. They are influenced by China, South East Asia and Mexico. Red will continue to gain acceptance in accents and smaller appliances, which in recent years would have been in off-white.
VIOLET has shifted from a blue-based violet to a red-based raspberry hue. Violets are not big sellers for most industries; they are being used in small amounts for pop in neutral palettes.
BLUE continues to be a favorite this year. Spa blues are still prevalent however a shift to bolder, highly saturated blues that get your attention. There’s a new navy blue and a near-black as well. The mineral-based blue in combination with dark brown have been a best seller for three years, however they are about to go their separate ways.
GREEN continues to be highly influenced by environmental issues. Whether it is being motivated subconsciously, through direct natural colors, eco-sustainability or by the organic culture these are all affecting the green family. Yellow-based greens still remain strong; there is a shift blue-influenced greens as well.
BROWN is a color we just can’t get enough of. Brown is the ubiquitous color family in virtually every industry. It continues to either stand alone in monochromatic schemes or complement brighter color families. There is growing interest in lighter mid-tone browns; yellow and red overtoned browns remain popular."

No comments: