Tuesday, October 30, 2007

Dealer Uses Poll to Promote Kitchen & Bath Month

How can retailers mark National Kitchen & Bath Month? Pamela Polvere Designs, an upscale kitchen and bath studio that serves the Oak Park and River Forest area of IL, found a novel way: a survey that asked residents and visitors kitchen- and bathroom-related questions.
“We wanted to engage the entire community in a fun, memorable way,” said Polvere, a longtime Oak Park resident. “Kitchens play such a central role in our homes and we thought this would stir up some thought-provoking conversations about our values and preferences.”
For the “Who’s Coming To Dinner?” portion of the survey, people were asked who they would invite to a dinner party. From among more than 100 respondents, Barack Obama gained 31 votes, tops among six well-known men. He was followed by Bono (25), Stephen Colbert (15), George Clooney (13), President Bush (11) and filmmaker Michael Moore (10).
Meanwhile, Winfrey would have to share a seat at the table with fellow talk-show host and comedienne Ellen DeGeneres. Both received 28 votes. They easily outpaced four celebrity rivals: Hillary Clinton (19), Rachael Ray (11), Angelina Jolie (10), and Faith Hill (7).
A bathroom-related question asked, “If you were locked in a bathroom for five hours, what would you miss the most—and the least—between a telephone, a radio, a television, the Internet, and a good book?” By a wide margin, “a good book” would be missed the most, while people cited television as something they could most readily live without.

1 comment:

Ellen said...

That's a really fun way to engage the community in National Kitchen & Bath Month. The results are pretty interesting. Perhaps a bookshelf should be the new must-have bathroom feature!