About 37% of the kitchen jobs sold by kitchen and bath dealers in the past 12 months have had ecologically responsible features in them, according to a recent survey of dealers throughout the U.S. and Canada conducted by the NKBA. More than 150 dealers responded.
Some 13% of dealers say all of the jobs they’ve sold in that span are ecologically responsible, while 9% say none have been. Among bath jobs, 35% on the average have been “green.” Nearly 13% have done nothing but ecologically responsible bath jobs, while 14% have done none over the past 12 months.
More than half of the dealers responding say the price of their sustainable kitchen jobs is somewhat higher in price than non-sustainable ones. About 22% say there is no difference, while one in ten says the price for sustainable bath jobs is much higher. Fifty-three percent also say sustainable bath jobs are somewhat higher priced; 24% say there is no price difference, while 9% say the price is much higher.
Nearly two out of three dealers say they’ve encountered sales resistance among clients due to higher prices for sustainable products, but only 36% feel they’ve lost sales due to that factor. Forty-seven percent feel their ability to offer sustainable kitchen and bath designs and products has gained them sales.